NOVATOROV, E. Tracing the Emergence of Broadening Marketing Proposition: A Thorny Path. Journal of Economics Bibliography, [S. l.], v. 3, n. 3, p. 450–458, 2016. Disponível em: https://journals.econsciences.com/index.php/JEB/article/view/985. Acesso em: 10 feb. 2026.