BAŞFIRINCI, C.; ÇİLİNGİR, Z. Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need. Journal of Social and Administrative Sciences, [S. l.], v. 2, n. 3, p. 108–131, 2015. DOI: 10.1453/jsas.v2i3.443. Disponível em: https://journals.econsciences.com/index.php/JSAS/article/view/443. Acesso em: 19 sep. 2024.