PILLAI, P. A. Political branding and voter decision-making in a multi-party democracy: Evidence from a university-based case study in Uttar Pradesh, India. Journal of Social and Administrative Sciences, [S. l.], v. 12, n. 4, p. 116–133, 2026. Disponível em: https://journals.econsciences.com/index.php/JSAS/article/view/2701. Acesso em: 18 jan. 2026.