Abstract
Abstract. The objective of this study was to illustrate the development and sustainability for foreign-invested enterprises in China.Banks would react to banking regulation of Basel III. The traditional loans are very costly in capital. Banks restrict lending and treat lending as a marketing tool. Foreign-invested enterprises will be difficult to get the traditional loans. The development of peer to peer (P2P) leading perform will be targeted for the foreign-invested enterprises’ new financing channel in China and the world. Also, brand name is the key factor for enterprise survival. It represents the commercial integrity. Foreign-invested enterprises can use the concept of creating shared value (CSV) as reference to sustain their business in China.
Keywords. Foreign-InvestedEnterprises, Peer to Peer (P2P), Creating Shared Value (CSV), China.
JEL. E22, M00, O10.
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