AYDIN, G. Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Turkish Economic Review, [S. l.], v. 2, n. 3, p. 196–202, 2015. Disponível em: https://journals.econsciences.com/index.php/TER/article/view/474. Acesso em: 28 feb. 2026.