AYDIN, G. Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Turkish Economic Review, [S. l.], v. 2, n. 3, p. 196–202, 2015. DOI: 10.1453/ter.v2i3.474. Disponível em: https://journals.econsciences.com/index.php/TER/article/view/474. Acesso em: 19 sep. 2024.