1.
AYDIN G. Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Turk. Econ. Rew. [Internet]. 2015 Sep. 18 [cited 2024 Sep. 19];2(3):196-202. Available from: https://journals.econsciences.com/index.php/TER/article/view/474