Service innovation, perceived values, and post-purchase behavior
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Keywords

Service innovation
Value perception
Repurchase.

How to Cite

LIN, T.-H. (2017). Service innovation, perceived values, and post-purchase behavior. Turkish Economic Review, 4(3), 301–307. https://doi.org/10.1453/ter.v4i3.1419

Abstract

Abstract. In this conceptual paper, we argue that service innovation can generate positive impacts on post-purchase behavior only when customer’s perceived values of the product/service increases. That is, perceived value is a mediating, necessary condition for service innovation’s consequences in consumer behavior. Theoretical and practical implications are offered. 

Keywords. Service innovation, Value perception, Repurchase.

JEL. M30, M31, M32, L84.

https://doi.org/10.1453/ter.v4i3.1419
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