Abstract
Abstract. Competition is one of the most important issues in terms of the market which meets the needs and demands of the current economic system. In the market where customer demands and needs change very rapidly, the growth in terms of businesses is getting harder every day. It is even more difficult for businesses to get a share of the market and thus to make higher profits in competition-intensive environments. Participation banks, like any business, continue to exist in a highly competitive environment in the market they serve. For this reason, participation banks need to sail from the red oceans where competition is intense, to the blue oceans where competition is meaningless. This study conducted research on the strategies they use as blue ocean strategy of participation banks in Turkey. In the first part of the research, information about blue ocean strategy is given. In the second part, data collected through open-ended question examples and face to face interview technique with branch managers of Kuweit Turk Participation Bank, Turkey Finance Participation Bank and Albaraka Turk Participation Bank, operating in Turkey over these past years, is given. In the last part of the research, it is emphasized that the participation banks, which are the rising value of today, need blue ocean and how to reach the new blue oceans that will make the competition meaningless.
Keywords. Blue ocean strategy, Red ocean, Competition, Participation bank, Strategy.
JEL. E50, G21, G23, G24, G28.
References
Baltaş, A. (2018). Rekabette kalıcı fark yaratmak, [Retrieved from].
Bekmezci, M. (2013). Taking competitive advantage by business model innovation. Celal Bayar Üniversitesi Yönetim ve Ekonomi Dergisi, 20, 291-314.
Bourletidis, D. (2014). The strategic model of innovation clusters: Implementation of blue ocean strategy in a typical Greek region. Procedia - Social and Behavioral Sciences, 148, 645-652. doi. 10.1016/j.sbspro.2014.07.093
Butler, C. (2008). Planning with blue ocean strategy in the United Arab Emirates. Strategic Change, 17(5-6), 170. doi. 10.1002/jsc.824
Chang, S.-C. (2010). Bandit cellphones: A blue ocean strategy. Technology in Society, 32(3), 219-223. doi. 10.1016/j.techsoc.2010.07.005
Dickson, P. (2003). The pigeon breeders’ cup: A selection on selection theory of economic evolution. Journal of Evolutionary Economics, 13(3), 259-280. doi. 10.1007/s00191-003-0151-2
Ergen, A. (2011). Stratejik düşünce yaratma: Mavi okyanusa yelken açmak. Pazarlama ve Pazarlama Araştırmaları Dergisi, 7, 1-21.
Güneş, S. (2011). Değer yaratma bağlamında güncel dört yenilik modeli. Sanat ve Tasarım Dergisi, 11, 71-89.
Kalkan, A., & Alparslan, A.M. (2009). Rekabet savaşından çıkış yolu: Değer yeniliği, kâr ve insan önermeleri. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Dergisi, 1, 1-12.
Kazdal, Ö.S. (2013). Aile şirketlerinde çağdaş yönetim modellerinin uygulanması üzerine İstanbul ilinde ampirik bir araştırma. Yüksek Lisans Tezi, T.C. Beykent Üniversitesi.
Kim, C.W., & Mauborgne, R. (2004). Blue Ocean Strategy. Harward Business Review, 1-9. [Retrieved from].
Kim, C.W., & Mauborgne, R. (2005). Blue Ocean Strategy. Massachusetts: Harvard Business School Press.
Leavy, B. (2005). Value pioneering-how to discover your own "blue ocean’’; Interview With W.C. Kim & R. Mauborgne, Strategy & Leadership. Emerald Group Publishing.
Miles, R.E., Snow, C.C., Meyer, A.D., & Coleman, H.J. Jr. (1978). Organizational strategy, structure and process. Academy of Management Review, 3(3),546-562. doi. 10.5465/amr.1978.4305755
Motley, L.B. (2008). Finding your banks ʹblue oceanʹ strategy. ABA Bank Marketing, 44.
Schumpeter, J. A. (1943). Capitalism, Socialism and Democracy. Newyork: Taylor & Francis e-Library.
Winter, S.G., & Nelson, R.R. (1982). An Evolutionary Theory of Economic Change. Cambridge: Harward University Press.
Yardley, J. (2015). Swimming in the blue ocean versus riding the choppy waves of the red ocean. Journal of Aesthetic Nursing, 4(7), 354-355. doi. 10.12968/joan.2015.4.7.354
Yiğit, S. (2015). Değer inovasyonu: inovasyonla değer oluşturmak. Ekonomik ve Sosyal Araştırmalar Dergisi, 11(1), 227-244.
