Abstract
This study emphasises critical health literacy and as a consequence, the importance of media literacy in establishing health consciousness. Health litreacy is examined with critical view by this descriptive study and emphasizes the strategic role of media literacy in the development of health literacy. Turkey ranks as the second most active country in social media penetration and the study treats media literacy in Turkey exclusively with regards to “social media” use in Turkey and explains the reasons behind this preference with statistics. Furthermore, this study discusses the development and the spreading of critical health literacy and includes suggestions toward the goal.
References
BERNHARD Jay M. and CAMERON Kenzie, Accesing, Understanding and Applying Health Communication Messages: The Challenge of Health Literacy, Handbook of Health Communication, New Jersey: Lawrence Erlbaum Associates, 2003, 584-585.
ÇINARLI İnci (2004). Sağlığın Geliştirilmesine Sağlık İletişimi Yöntemleri Olarak Sosyal Pazarlama, Medyada Savunuculuk ve Halkla İlişkilerin Etkisi, Marmara Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamış Doktora Tezi, İstanbul.
DOWNIE R. S., TANNAHILL Carol, TANNAHILL Andrew, Health Promotion Models and Values, Second Edition, Oxford: Oxford University Press, 1996, 58-62.
FINNEGAN, John Jr., VISVANATH K. Mass Media and Health Promotion: Lessons Learned With Implications for Public Health Campaign, Health Communication At the Community Level 2, Neil Bracht (ed.), California: Sage Publications, 1999.
Healthy People 2010, http://www.health.gov/Document/HTML/volume1/11HealthComm.htm, (10.11.2011)
“Infographic: Rising Use of Social and Mobile in Healthcare”, Spark Report, http://thesparkreport.com/infographic-social-mobile-healthcare/, (25.09.2014)
KICKBUCSH I., NUTBEAM D, Health Promotiom Glossary, World Health Organization: Geneva, 1998, 25.
KURU Bekir, “İçsel Tartışmalar”, Ankara Tabip Odası Hekimden Hekime Dergisi, İlkbahar 2001, http://www.ato.org.tr/dergi/2001_ilkbahar/16.html, (22.09.2014).
NUTBEAM Don, Health Promotion Glossary, Geneva: WHO, 1998.
NUTBEAM Don, “Health Literacy as a Public Health Goal: A Challenge for Contemporary Health Education and Communication Strategies into the 21st Century”, Healt Promotional International, 15(3), 2001, 264-266.
OSBORNE Helen , Health Literacy from A-Z, USA , Jones and Bartlett, 2005, 2-4.
PARVANTA Claudia vd, Essentials of Public Health Communication, USA, Jones and Barlett, 2011, 120.
POTTER James W., Media Literacy, California: Sage Publications, 1998.
RATZAN Scott C. “Health Literacy: Communication for the Public Good”, Health Promotion International, Vol.16, No.2, June 2001, 209.
“Saç Dökülmesine Son!”, Doğal Eczane, http://www.dogalecza.com/Sac-Sagligi-18, (26.09.2014)
“Sağlık okuryazarlığı”,Sağlıkta Nabız, http://www.sagliktanabiz.com/haberler/saglik-okuryazarligi.html, (26.09.2014)
SEZGİN Deniz, Tıbbileştirilen Yaşam Bireyselleştirilen Sağlık, İstanbul, Ayrıntı Yayınevi, 2013, 81.
“Sigarayı Bırak, Sağlığını Geri Kazan”, Facebook, https://www.facebook.com/pages/s%c4%b0garayı-bıraksa%c4%9elı%c4%9eını-kazan/418986664856692?fref=ts, (26.09.2014)
“Sosyal Medya Kullanımı”, NTV, http://www.ntvmsnbc.com/id/25477971/, (25.09.2014)
“Sosyal Medya ve Halk Sağlığı”, http://www.mediabistro.com/alltwitter/files/2012/12/social-media-healthcare.png. (25.09.2014)
“Social Media in Healthcare”, http://ihealthtran.com/images/infographic-healthcare-social-media-infographic.png, (25.09.2014)
“Social Media and Healthcare”, Himss Media, http://www.medtechmedia.com/files/medtech_images/ınfographic_socıal_medıa_survey_healthcare.jpg. (25.09.2014)
“Social Media, Mobile Media and Healtcare”, http://fluencymedia.com/wp-content/uploads/Healthcare-Infographic-web-1.jpg, (25.09.2014)
“Kanserden Korunmanın Yolları, Havuçtan Uzan Dur!”, Galeri Habertürk, http://galeri.haberturk.com/galeri/reklam/434362/3, (26.09.2014)
“Korku filmleri kilo verdiriyor”, Yazarkafe Hürriyet, http://yazarkafe.hurriyet.com.tr/Content/600493?contentUrl=http://diyetvekilo.blogspot.com.tr/2013/01/korku-filmi-izlemek-zayflatyor.html, (26.09.2014)
Team Media Literacy, “An Introduction to Media Literacy”, http.//medialiteracy.net/pdfs/into_ml.pdf, (23.10.2013)
“Terlemenin çaresi botox!”, Yaşam Sabah, http://www.sabah.com.tr/Yasam, (27.09.2014)
“Yaşlanmayı Durdurun”, Milliyet Cadde, http://cadde.milliyet.com.tr/2014/08/12/HaberDetay/1924238/cildi-kisa-hazirlamanin-yollari, (26.09.2014)
ZARCADOOLAS Christina et. al., “Understanding Health Literacy. An Expanded Model”, Health Promotion International, 20 (2), 2005, 55-65.
“33% of U.S. Consumers Use Social Media for Health Care”, Search Engine Watch, http://searchenginewatch.com/article/2169462/33-of-U.S.-Consumers-Use-Social-Media-for-Health-Care-Info-Survey, (25.09.2014)
