Abstract
Abstract. Several researchers addressed the problem of internet assistance regarding purchasing intention in the automobile industry, without referring to an online conceptual model. This paper presents a model which specifies online factors involved, such as: credibility of social networks, online car advertisements and information sought after about cars through online websites. The suggested online model enables the automobile industry to better study and clarify the involved factors affecting online car purchasing intention, and reveals new results. The proposed model consists of the element of trust of social networks, and how it impacts online brand image through the influence of online car advertisements and online information sought after about cars, which in turn affects online purchase intention. This proposed online model successfully explains the impact of trusting social networks on creating a positive online brand image, and on online car purchase intention
Keywords. Online conceptual model, Automobile industry, Online purchase Intention.
JEL. M37, M31, M39.
References
Methaq A.,& Wahid, N.A. (2011). The effect of Attitude Toward Advertisements on Yemini Female Consumers Attitude Toward Brand and Purchase Intention, Global Business and Management Research: An International Journal, 3(1), 21-29.
Fogg, B.J., Marshall, J., Laramie, J., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M. (2001), What makes a web site credible? A report on a large quantitative study, Proceedings of ACM CHI 2001 Conference on Human Factors in Computing Systems, 1(2), 61-68. doi. 10.1145/365024.365037
Kuan-Yu L., & Lu, H.P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory, Computers of Science Behavior, 27(3), 1152-1161. doi. 10.1016/j.chb.2010.12.009
Qualman, E. (2009). Socialnomics: How Social Media Transforms the Way We Live and do Business, First Edition. Wiley. doi. 10.5860/CHOICE.48-1576
Smith, A.D. (2009). Online accessibility concerns in shaping consumer relationships in the automotive industry, Online Information Review, 33(1), 77-95. doi. 10.1108/14684520910944409
Tseng, S., & Fogg, B.J. (1999). Credibility and computing technology, Communications of the ACM, 42(5), 39-44. doi. 10.1145/301353.301402
