Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization
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Keywords

Service innovation
Experience marketing
Value perception
Repurchase.

How to Cite

LIN, T.-H. (2017). Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization. Journal of Social and Administrative Sciences, 4(3), 273–282. https://doi.org/10.1453/jsas.v4i3.1405

Abstract

Abstract. Service innovation has been an emerging and important topic in Management and Marketing research. This paper conceptually and logically discusses the impact that service innovation can make on consumers’ post-purchasing behavior. It is argued that service innovation can influence on customer re-purchasing, indirectly, through experience marketing. Theoretical and practical implications are offered

Keywords. Service innovation, Experience marketing, Value perception, Repurchase.

JEL. M30, M31, M32, L84.

https://doi.org/10.1453/jsas.v4i3.1405
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