On demand-side sources of service innovation ideas
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Keywords

Demand-side drivers
Service innovation
Multi-layer direct marketing.

How to Cite

CHANG, Y.-F., & YEH, C.-C. (2017). On demand-side sources of service innovation ideas. Journal of Economic and Social Thought, 4(3), 329–334. https://doi.org/10.1453/jest.v4i3.1417

Abstract

Abstract. Increasing degree of consensus has been made among academics and practitioners, that firms should pay special attention to the demand-side factors just to design and produce products/services that gain most loyalty. This article discusses further the specific demand-side sources of service innovation ideas in a multi-layer direct marketing context. Experience marketing, value perception, and re-purchasing process are proposed and articulated. Implications for research and practices are offered. 

Keywords. Demand-side drivers, Service innovation, Multi-layer direct marketing.

JEL. M10, M11, M14.

https://doi.org/10.1453/jest.v4i3.1417
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